London Taxi PR has announced that as a direct result of their active campaigns and promotions for the London licensed Taxi trade, they have successfully won the award for The Best Public Transport Promotions Group – England, in International Transport News – Air Transport Awards category for 2018.
This prestigious award win underlines and acknowledges the significance of the work that London Taxi PR are doing in promoting their trade through the media and other outlets.
International Transport News covers the latest developments in the transport sector, and the awards recognises the work undertaken by companies, staff and individuals to keep the transport industry moving. Each nominees’ performance is scrutinised over the past 12 months within their region, and then voted for by respected industry partners.
This latest achievement coincides with the launch of their latest campaign, which will see both an advertisement and editorial within the leading Travel and lifestyle magazine, Inspired Travel.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used by London Taxi PR to promote the benefits, advantages and safety of using the iconic London Taxi to a wide audience.
London Taxi PR was established in March 2015 by two licensed London Taxi drivers of many years standing – Lee Sheppard and fellow cabbie Gary Long, London Taxi PR is seeking to raise awareness to the public, tourists and visitors to the capital by illustrating the advantages that can be provided by using the iconic London Taxi’s. These Taxis are affectionately known as London’s Pride, and this has been used to significant effect as a catchphrase in their campaign material.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
The aim of the campaigns, which have already achieved significant publicity, is to illustrate that licensed London Taxis are not only safe, distinctive, instantly recognisable, and incredibly easy to hail, either by hailing traditionally from the street, or now through Taxi-apps, but that they also have a fantastic historic profile, dating all the way back to the 17th Century.
Since its launch, London Taxi PR has achieved the following campaign and promotional success stories; Digital Taxi rooftop advertisements that were provided by Verifone Media; an advertising campaign through JCDecaux on telephone kiosks situated around London’s West End; two campaigns with British Airways involving advertising in their High Life magazine and posters in Terminal 5 Business Lounge, followed by a full-page advertisement again in High Life; a full-page advertising campaign in The London Magazine (high end property and residential title); a 3-month digital billboard campaign in conjunction with outdoor media, showcasing the London Taxi trade on three digital billboards in and around West London; and finally with Clear Channel UK which involved advertisements on phone boxes and digital pop up banners.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi drivers who care about their industry.
For more information on London Taxi PR and their campaigns, please visit their website http://londontaxipr.com