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Unlicensed Uber rival Taxify starts in London

A Chinese-backed European rival to Uber will launch in London tomorrow, the Standard can reveal

Taxify press release…

Taxify launches its globally successful ride-sharing platform in London

  • Taxify launches in London with thousands of drivers already signed up to the platform. Londoners can download the app and order their first Taxify ride from Tuesday morning Londoners
  • Londoners can take advantage of a 50% discount on fares until the end of September, alongside suspended surge pricing
  • Taxify takes less commission than Uber, meaning cheaper rides and more money in drivers’ pockets
  • Taxify operates in 19 countries across Europe, Central America and Africa. It has over 2.5 million customers, and recently announced a strategic partnership with Didi Chuxing

LONDON, 4 September 2017: Taxify, Europe’s fastest-growing ride-sharing platform, launches tomorrow morning in London with thousands of drivers signed up to the platform and ready to accept rides anywhere in the Capital from 10.00am on Tuesday 5 September.

To celebrate, Taxify has suspended any surge pricing and is offering a huge 50% discount to riders during the month of September.

Taxify takes only 15% commission from its drivers, which is up to half the commission taken by Uber and other ride-sharing platforms. The lower commission allows Taxify to offer lower prices for riders and more take-home pay for drivers. The service also allows drivers to create a defined radius for pick ups, meaning they don’t need to stray too far from home.

Happy drivers means a better quality service for riders: Taxify believes in treating its drivers with respect, allowing them to earn more than with other platforms and providing a range of safeguards and features that help them work in the way that suits them best. It also believes in providing exemplary customer service to riders, with a 24-hour fully-staffed customer service line and the option to pay in cash. Taxify already operates in 19 countries worldwide, and has seen huge success with its fairer, more transparent ride-sharing service.

Markus Villig, founder and CEO of Taxify, said:

“London is a huge and thriving marketplace for private urban transport, and we’re excited to launch here. We know that Londoners are crying out for an alternative to the options currently available to them and we have listened intently to what both drivers and riders want.

“We have based our business around a sense of fairness and transparency and it is testament to our business model that we have had thousands of London drivers sign up to Taxify in such a short space of time. We are enormously proud to be offering more choice and improved quality of service to riders.”

Finn Geraghty, UK operations manager, comments:

“Drivers can expect to earn 10% more when driving with Taxify compared to competitors. Taxify achieves this by offering loyalty rewards to drivers in conjunction with lower prices to riders. Our focus as a company has always been providing our drivers with higher revenue-per-ride, as we’re firm in our belief that happy drivers means happy riders.”

ENDS

Cab Trade News has contacted Transport for London, they have confirmed that Taxify has not been granted a TfLTPH (Transport for London, Taxi and Private Hire) private hire operator’s licence.  However and according to Business InsiderTaxify looks to have circumnavigated TfL by acquiring a third party company which already holds a TfL operator’s licence, City Drive Services.

From Taxify’s website.

DISCLAIMER

Taxify in its current form and until further notice serves as a technology platform to connect passengers to City Drive Services PHV (operator licence number 008955). You must understand that by accepting a booking you do so as either as an individual operator or as a properly registered driver with the above company and not as a dispatched driver from Taxify. In the very near future this will be extended and all will be notified as such.

Mr Villig told the Standard the company had a valid licence and was sorting out any confusion with TfL. He said:

“We believe we are compliant with all relevant regulations. We are registered as City Drive Services PHV which has an operator licence number. A company with the name of Taxify does not have a licence but City Drive does have a licence.

“We look forward to sorting the issue out with TfL.”

Posted by Peter Rose. @peterjrose1

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