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cab:app launch national taxi app connecting the community across the UK and Ireland

A new day has dawned for the iconic black cab, consistently voted the world’s best taxis for safety, value, knowledge, availability, quality of driving cleanliness and friendliness. The launch of cab:app brings together a unique business model with the latest innovation in mobile booking and payments. With 7,350 drivers already registered in over 90 towns and cities, this national taxi app helps connect passengers seamlessly with road, rail and air.

Unique loyalty and rewards partnership model where everyone benefits

Invented by Peter Schive a London taxi driver, and co-founded by his partners Derek Stewart and Jane Van Aken, cab:app brings a John Lewis style business model to the taxi industry. This unique model rewards drivers and passengers for their loyalty, while supporting charity partners with in-app donations to help those less fortunate on their life journey. Every taxi driver is encouraged to become a co-owner through a share ownership plan and passengers are rewarded with ‘cab:miles’ on taxi journeys and for sharing their unique promo code with friends. Charity partners earn recurring revenue from taxi journeys and passengers electing to donate their cab:miles.

Fixed price fares with the flexibility of multiple mobile payment solutions, making it even easier for passengers

cab:app offers passengers a range of services including Hail Now and Pre-book to plan ahead, with fixed price fares to all airports and for longer journeys – save money and see the cost before you book! Working in partnership with Barclaycard, cab:app enables taxi customers to pay using chip and pin for all major debit/credit cards including Visa, MasterCard and American Express. Passengers can also pre-register personal and business cards within the app for convenience and receive automated receipts for reclaiming business expenses. cab:app will be adding more innovative payment solutions for passengers including contactless, PayPal, Barclays Pingit and Apple Pay so it has never been easier to book and pay for a taxi.

Passengers can expect unrivalled safety and security, as trusted black cab drivers are equipped with the latest technology

Professional drivers offer unparalleled city knowledge with the added assurance that passengers are getting into a fully licensed, vetted and insured taxi. cab:app provides passengers with driver and vehicle details, you can track the taxi as it arrives and even share your booking details with friends or family. A cool and convenient feature, the in-app messaging facility allows you to keep in contact with your driver to let them know of any changes to your plans.

Connecting the community through innovation to help disability groups and charities

Passengers with disabilities can use the wheelchair accessibility or hearing impaired in-app icons to communicate their needs. Special requirements and notes can also be sent to your driver. cab:app is connecting the community in more ways than one to help those less fortunate. The new website and passenger app will offer an innovative affiliate partnership and cab:miles donation programme that will generate income for their chosen charity partners. Partners at launch in the UK include Action for Children, Barnardo’s and Penny for London. In Ireland cab:app is partnering with the Irish Motor Neuron Disease Association. To bring this together cab:app has partnered with leading mobile technology developers, payment providers and media partners to create what they believe to be the most innovative driver and passenger friendly taxi app in the market place today.

For further information contact:

Jane Van Aken

Co-founder & Director


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